The Agency Profitability
Benchmark Report

Discover how well your agency manages profitability and forecasting compared to the top-performing agencies in your industry.

 

    31 QUESTIONS
    5 MINUTES TO COMPLETE
    6 KEY PERFORMANCE AREAS

Why Top Agencies Benchmark Their Performance

The most successful agencies don't guess - they measure, compare, and optimise. Our benchmark reveals exactly where you stand and what you need to focus on next.

Instant Clarity

Get immediate insights into your agency's strengths and blind spots across the 6 critical areas that drive profitability and growth.

Actionable Roadmap

Receive a personalised improvement plan with specific next steps to boost your profitability and forecasting accuracy.

Industry Comparison

See exactly how you stack up against similar agencies and identify the gaps holding you back from breakthrough performance.

What we'll benchmark

Our comprehensive benchmark evaluates the 6 critical systems that separate profitable agencies from struggling ones.
Project Management

Learn how successful agencies maintain profitability through comprehensive project tracking systems that give project managers the real-time data they need to monitor performance and drive improvements.

Cash Management

Discover how high-performing agencies optimise cash flow through strategic work-in-progress management, including proven systems for WIP tracking, aging analysis, and timely invoicing.

Team Efficiency

Access the productivity tracking strategies and billable time management processes that drive profitability at leading agencies. Learn the secret to optimal team utilisation.

 Revenue Forecasting

See how leading agencies nail their revenue forecasts, from CRM deal tracking to capacity planning systems. Get full visibility into the forecasting methods that keep top agencies on target.

Profit Accountability

Discover what top agencies do to drive profit accountability at every level. Learn how leading firms cascade profit targets beyond the C-suite and the performance management systems that deliver results.

Data-Driven Insights

Learn how data-driven agencies unlock critical business insights. Explore the KPI monitoring systems and analytics tools that are driving performance across the industry.